Umera Ahmed is probably the most popular name of Urdu fiction genre in present times in Pakistan. She is not only a skilled novelist, but an equally masterful screenwriter. She has penned many bestselling novels like Peer e Kamil, Man o Salwa, and Meri Zaat Zarra-e-Be-Nishan. Her novels that turned into successful TV plays include Zindagi Gulzar Hai, a drama that broke many TRP records, and other blockbusters like Meri Zaat Zarra-e-Benishan and Doraha. Her original screenplays that were also hugely acclaimed include Qaid e Tanhai and Durr-e-Shehwar.